MapInfo Products

MapInfo Professional v7.8, the industry's leading business mapping solution, lets you perform sophisticated and detailed data analysis to drive insightful decisions. Business and GIS analysts use it to manage geographically-based assets such as stores, people, and land; to understand demographics of customers and marketplaces; to plan logistics and respond to emergencies, and much more.

MapInfo's flagship mapping software is widely regarded as the easiest to use and most powerful mapping software for the desktop, and has won many industry awards and competitive reviews.

With MapInfo Professional you can:

• Perform sophisticated and detailed data analysis to understand your business information from a geographic perspective.
• Discover previously invisible patterns and trends
• Create quality maps that facilitate effective decision making, and enhance reports and presentations.
• Understand customer and marketplace demographics at a glance
• Manage geographically based assets, such as outlets, sales territories and property
• Plan logistics and prepare for emergency response

Developers can easily integrate the award-winning MapInfo Professional with other software to create applications that fit specific mapping needs. Direct database read/write capabilities allow you to access all your corporate data wherever it's stored, and the extensive collection of maps and data included in MapInfo Professional make it ready for your immediate use.

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Mapping visualization is a powerful tool that can help you solve business problems by displaying information geographically for analysis. In order to visualize your information, you need to first make it map-ready. The solution is the MapMarker product line.

MapMarker is the geocoding solution that comes complete with all the spatial enabling functionality your business needs:

• Geocodes local or remote record tables
• Server-based geocoder coupled with an OCX for remote client geocoding
• C API for developing standalone applications
• OLE Automation interface for remote client applications
• API for creating customized address dictionaries
• Collection of utility programs for specialized geocoding needs

MapMarker geocodes your proprietary data by adding longitude and latitude coordinates to each address record in your database or spreadsheet. It’s the "start here" step for information discovery through spatial analysis and data visualization. MapMarker offers the speed and flexibility to fit your business needs and technical environment. You can deploy it on the desktop or on the server; and as a stand-alone geocoding application or integrated into any business application such as point-of-sale transactions or customer service. You choose what meets your business needs. Either way, MapMarker is the most powerful geocoding solution you can choose.

Target Pro®

MapInfo TargetPro® v4.0 is the first analytical customer relationship management (CRM) solution that enables organizations to tightly link location analysis to CRM systems and other databases. TargetPro helps make accurate and confident business decisions by giving you insight into the demographic and purchase behavior characteristics of any customer group or geographic area. With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service. Explore customer and prospect data within TargetPro's fast, analytical and reporting engine - and then compare it with the most accurate consumer and business demographic data available. TargetPro is used extensively by marketers, researchers and analysts for:

• Market Potential Analysis
• Site Selection
• New Product Introductions
• OLE Automation interface for remote client applications
• Promotional and Marketing Campaigns
• Merger and Acquisition Analysis
  

TargetPro offers a lifestyle cluster system to help you quickly profile and spot trends in any market area.
Packaged with key demographic data and important geographic boundaries, the TargetPro gives an analyst all of the pieces needed to begin combining marketing information with geographic attributes
Avaliable in Basic, Market or Analyst bundle, according to your data needs.

Vertical Mapper lets you enhance geographic data analysis and visualization with the power of grids. Working seamlessly within MapInfo Professional, Vertical Mapper is unmatched as an effective tool to display, manage, and interpret spatial information. Optimize the location of broadcast towers, analyze health issues, visualize elevation, model environmental data, target marketing campaigns, determine centres of criminal activity – the possibilities are endless. Vertical Mapper lets you turn data into valuable information for making better decisions.

Power of Grids
Vertical Mapper features modeling tools and a full suite of interpolators based on all standard estimation principles that let you build continuous surfaces, or grids, from existing point files or unmapped tables, regardless of data type. Easy-to-use wizards help novice users achieve meaningful answers while experienced mappers can adjust advanced settings to obtain more sophisticated results.

Visualize trends in spatial information easily. Vertical Mapper grid colour settings define data variations and dynamic 3D rendering tools let you bring data to life. View multiple grids within the same scene, apply drapes to any open grid, and determine the degree of transparency for both grids and drape files. Vertical Mapper gives you a wealth of display options to generate impressive and intelligent data representations.

Analyze Grids
Enter a whole new world of geographic analysis made possible through grid technology. Whether you need to query and compare multiple layers of information, use complex mathematical expressions to create derivative grids, or perform line of sight analysis with the ViewShed function, Vertical Mapper has robust spatial analysis capabilities that help you gain new insight from your data.

Discovery®

MapInfo Discovery is an enterprise browser-driven map catalog and map viewer application. It functions as an extension to MapInfo Professional® . The product is ideal for sharing maps within and between departments. Now colleagues, executives and constituents can easily access interactive maps showing the results of your analysis. It’s easy-to-use, requires no programming or Internet skills, and most importantly, increases the value of your MapInfo Professional knowledge and expertise throughout the organization.

A typical department with several MapInfo Professional users can share a single copy of MapInfo Discovery because it is licensed for the computer where the catalog resides. Each user could have the MapInfo Discovery extension installed and publish their map catalog to a shared server.

See sample

Business data is the lifeblood of any organization, and the tools that transform data into valuable information provide an unlimited potential for competitive advantage. Modern computing technologies offer more options than ever to manage critical data resources. Still, some users may not be getting all the data they need to address key business issues.

For example, although customer address information may be readily available, how easy is it to determine which customers would be affected by the relocation of a bank branch office? As simple as it seems, this analysis requires access to spatial or location-based data, a resource that many organizations overlook.

SpatialWare, the server-based data management tool from MapInfo, provides centralized spatial data management for efficient querying and analysis of location data, ranging from simple addresses to street networks, and even to complex service districts. SpatialWare is fully integrated with an Oracle or Informix database repository and provides an analytical environment that seamlessly integrates MapInfo Professional or your custom-built application as the desktop client system.

When users submit queries using standard querying tools, they can be confident of quickly and accurately retrieving the location data they need. Thus, a user can mine several sets of spatial and other attribute information to determine detailed competitive, customer and buying pattern information upon which to base sound business decisions.

MapX®

MapX is a tool for application developers. It offers the easiest, most cost-effective way to embed mapping functionality into new and existing applications. MapX is an OCX component that can be quickly integrated into client side applications using Visual Basic, PowerBuilder, Delphi, Visual C++ or other object-oriented languages and in Lotus Notes (v4.5 and later) using Lotus Script. Developers can work in the environments they're familiar with, and end users can access mapping through their familiar business applications.

With MapX, the cost of acquiring mapping technology for your company has been reduced in two ways:

1. There is no need to learn new programming languages so you can quickly design and implement custom solutions. 
2. Integration costs decrease with the ability to embed mapping into pre-existing business applications.

MapXtreme®

MapXtreme is a mapping application server for your Intranet or Extranet. It enables companies to visualize their data on a map to discover new relationships and trends not apparent when viewing data on spreadsheets and reports. Leading companies use mapping to make decisions on where to market and sell, manage and protect physical assets, and transport products efficiently. MapXtreme offers powerful functionality to solve these applications, deployed cost-effectively on a company's Intranet.

MapBasic

MapBasic v7.0 is a robust, complete, BASIC-like programming language used by corporate developers and value-added resellers to create customized mapping applications or integrate mapping functionality into existing applications. MapBasic is used in conjunction with MapInfo Professional v7.0 desktop mapping software, a runtime version of MapInfo Professional or with MapInfo for Power Mac. Any MapBasic applications you create are based on an open architecture and are portable across any platform supported by MapInfo Professional.

The MapBasic Development Environment includes:

• A text editor for typing in programs.
• The MapBasic compiler to create an executable from a program.
• The MapBasic linker which is used to link separately written modules of programs when creating large or complex applications.
• MapBasic on-line help, which provides reference information for each statement and function in the MapBasic language.